REVIVING THE RARE
An initiative to revive rare art forms and preserve rare, endangered animals for the future. Rara uses pure silk scarves as the medium to tell the story of these animals. These pieces are designed in Canada and hand-finished by local artisans in India.
GIVING BACK
RARA has created "Kindness is Rare" in an effort to combat the extinction of kindness and generosity. We will donate 10% of the profits for the conservation of the rare featured in each collection. For the " Song of Stripes" Collection, RARA will be contributing funds to the Last Wilderness Foundation, India
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THE RARE
An Endangered Animal
Rara's mission is to spread awareness and conserve endangered animals.
By creating a complete collection based on one animal we hope to share their story.
THE REVIVAL
A Historic, Dying Art Form
With a focus on heritage and history, Rara seeks inspiration from an art form, in need of recognition.