Rara is a collection of cultures and a story of survival; born out of a love for rare animals and rare art forms. Each collection at Rara will be based around one rare, endangered animal and one dying art form that needs revival and recognition. We are based in Toronto, Canada.
Rara is an initiative to revive the historic art forms from the past and preserve rare, endangered animals for the future.
We make products that are “ The Everyday Rare” - designed to last, crafted to restore the past and reimagine the future. Products that can be cherished, re-worn for a reason, not driven by trends, inspired by massive details out in the world of wild, and influenced by different cultures.
We believe Rare should be celebrated. Rare should be honoured. Rare should be remembered. Rare should be protected.
Our hope is to highlight ancient art forms and showcase them by giving them a new life through modern interpretations, while creating awareness of animal endangerment.
Kindness is Rare
Rara has created "Kindness is Rare" in an effort to combat the extinction of kindness and generosity. We will donate 10% of the profits for the conservation of the rare featured in each collection.
Our designs are executed using 100% silk fabric. Designed in Canada and hand-finished by local women artisans, in India.
RADHIKA MAHESHWARI - FOUNDER
Being born and raised in India, I was fortunate enough to be surrounded by so many inspiring traditional Indian art forms, intricate patterns, and bright colours. With 35 states and territories sprawling across the country, each has its own distinct cultural and traditional identities and are displayed through various forms of art prevalent there. There’s always a story that is being said through these art forms.
Inspired by journeys across the globe, seeing that each country has a rare art form, whether it is painting, sculpture or architecture, there are so many yet so little are known. My hope is to highlight ancient art forms and showcase them by giving them a new life through modern interpretations.
Second to my love of art and design is my love of animals. Realizing so many animals are either at the brink of extinction or critically endangered is heart-breaking.
I feel it is my time to give back with a hope to protect these animals and art forms.