REVIVING THE RARE

An initiative to revive rare art forms and preserve rare, endangered animals for the future. Rara uses scarves as the medium to tell the story of these animals. These pieces are designed in Canada and hand-finished by local artisans in India.

KINDNESS IS RARE

Rara has created "Kindness is Rare" in an effort to combat the extinction of kindness and generosity. We will donate 10% of the profits for the conservation of the rare featured in each collection.

OUR FIRST COLLECTION

Song of Stripes - An Inspired Collection

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THE RARE

An Endangered Animal

Rara's mission is to spread awareness and conserve endangered animals.
By creating a complete collection based on one animal we hope to share their story.

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THE REVIVAL

An Historic, Dying Art Form

With a focus on heritage and history, Rara seeks inspiration from an art form, in need of recognition. 

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