REVIVING THE RARE
An initiative to revive rare art forms and preserve rare, endangered animals for the future. Rara uses scarves as the medium to tell the story of these animals. These pieces are designed in Canada and hand-finished by local artisans in India.
KINDNESS IS RARE
Rara has created "Kindness is Rare" in an effort to combat the extinction of kindness and generosity. We will donate 10% of the profits for the conservation of the rare featured in each collection.