RARA is a collection of cultures and a story of survival; born out of a love for rare animals and rare art forms. Each collection at RARA will be based around one rare, endangered animal and one dying art form that needs revival and recognition. It is based in Toronto, Canada.
RARA is an initiative to revive the historic art forms from the past and preserve rare, endangered animals for the future.
We make products that are “ The Everyday Rare” - designed to last, crafted to restore the past and reimagine the future. Products that can be cherished, re-worn for a reason, not driven by trends, inspired by massive details out in the world of wild, and influenced by different cultures.